When a little more than 7 months remain for the start of the XVIII Pan American Games, the organization will announce this week the official slogan of the competition.
"JUGAMOS TODOS", a slogan that invites us to be part of what will be the most important and massive sporting event in Peru in its history. It was not a simple job. The elaboration of this phrase that will be present in all the marketing and communications campaigns, in the branches of the venues and in all the merchandising of the Games requires time, and a lot of work to find the so-called idoneo that represents the country, the athletes and that motivates and identifies all those who love and are passionate about sports.
This slogan of Lima 2019 also has a historical context, at least as noted by the President of COPAL, Carlos Neuhaus:
"When we sat down to develop the Slogan of Lima 2019, it was important for us to reflect on why Peru embarked on this unique trip to host the largest sporting event in its history. One of the main objectives was to create a sports revolution in our country. country. During the 1980s, Peru was affected by economic instability, which led the government to declare sport as not mandatory in schools. As a country, we have come a long way since then and Peru is now one of the most stable economies in the world. the region. The time has come for Peru to change the relationship we have with sport, and Lima 2019 is the perfect catalyst for this transformation. "
On the returns that Peru will have with the Pan American Games, Neuhaus is emphatic in pointing out that "they have the power to create a new generation of elite athletes that will inspire young people from all over the country to practice sport. They will promote mass participation through unprecedented access to sport and facilities for children from schools in marginalized communities, building the great Peruvian athletes of the future and creating a culture of active and healthy lifestyles. Now is the time of Peruvian sports: We Play Everyone.
The official slogan of Lima 2019 begins to viralize from today. The party is in the final stretch. And it is true, "WE ALL PLAY", Peruvians, Venezuelans, Argentines, Costa Ricans, Cubans, Jamaicans, Americans, etc .... in short ... it's the Fiesta de América.